Luis is a successful commercial business developer, bringing more than 35 years of professional experience in IT, Consulting Services and Software Sales, that he built at large global companies such as EY, Accenture, EDS, SAP and Neoris.

Luis was a top Sales overachiever for three consecutive years at SAP´s SW Financial Services Unity. He joined msg global in 2021 as Mexico Country Manager positioning msg in the Mexico and Central America market. On 2024 he was relocated to Madrid to improve the Sales in Spain and Portugal markets. Luis is very disciplined in his daily sports training, a loyal soccer and Formula One fan and a wine expert.