Discover Agro-Intelligence at CFIA Rennes with msg global
In a rapidly changing agri-food sector, digitalization is a key lever for improving the performance, profitability, and traceability of your operations.
Visit us at CFIA Rennes on March 10-12, 2026 | Booth 6-B10 (Hall 6) for solution demos, field experience, peer exchange, and to tap into the expertise of our partners SAP, Delaware, Vistex, and Ventory.
Learn more about the key solutions we support to accelerate operations and optimize margins:
- SAP Dairy Management & SAP Meat and Fish Management by msg: Process optimization (from planning to execution), improved performance (operational and financial), regulatory compliance, complete traceability.
- Agro Intelligence: Implement digital management in the fields to manage traceability from the source, crop standards and practices, facilitate planning in factories, and improve your productivity.
- SAP Agricultural Contract Management & Risk Trading: Optimize supply contract management, financial flows, and logistics transportation.
Who is this event for? Designed for professionals in the agriculture and food industry who want to accelerate operational execution: IT/CIOs, Supply Chain & Logistics, Operations/Manufacturing, Quality & Compliance, Finance/Pricing, Innovation & Digital.
March 11 All day immersive event during CFIA
We are pleased to invite you to a one-day, in-person immersive event on March 11. To register, click here.
Don't forget to register on the CFIA website as well.
Agenda:
9:45 AM— Welcome Coffee & Networking
Start the day by meeting your peers over a friendly coffee.
10:20 AM — Kick-off: Vision & Agro Trends 2026
Opening and presentation of key issues by SAP.
10:30 AM — Smart Dairy: Connected milk collection
How to secure and digitize the collection of milk and other raw materials.
10:55 AM — AgriBusiness 4.0: Performance and innovation on the ground.
Levers to streamline production and improve performance.
11:10 AM — Break & Networking
11:20 AM — Havea's experience feedback (FAST-Coop & FAST-Food)
How Havea modernized and standardized its key processes (production, supply chain, quality, sales) thanks to FAST and SAP S/4HANA, strengthening traceability, operational rigor and industrial performance.
12:00 — Lunch & roundtables
Focus Coop with our client Limagrain & our partner Adix;
Focus Agro with the Havea Group
2:15 PM — AI & SAP: Maximize the value of your data
Strengthen your industrial performance and facilitate order taking for your purchasing and sales teams.
2:45 PM — Agile Warehouse: Flexibility and Responsiveness
The keys to flexible and efficient warehouse management (large or small).
3:05 PM — Break & Networking
3:20 PM — Pricing & margins: managing in store
Manage pricing and rebates with ease.
3:40 PM — Closing & final exchanges