Join msg global at SAP Sapphire 2026, Orlando.
We are joining SAP leaders, industry experts, and peers at SAP Sapphire & ASUG Annual Conference Orlando for the reveal of SAP’s bold new AI vision – all powered by Joule agents and assistants.
Booth 405 ( in the Northern Area of SAPPHIRE )
Visit us at SAP Sapphire 2026 on May 11-13, 2026 | Booth 405 (in the Northern Area of SAPPHIRE) for solution demos, field experience, and peer exchange.
Learn more about the key solutions we support to accelerate operations and optimize margins:
- Accounting Rules Engine (msg.ARE)
- SAP Profitability and Performance Management
- AI
- Agribusiness and Manufacturing
Who is this event for? Designed for IT leaders, enterprise decision-makers, SAP customers, and partners exploring AI, cloud ERP, and business transformation. A premier event for professionals seeking to network, see live demos, and strategize on technology implementation.
Registration for the 3-day event on the SAP Sapphire 2026 website HERE.
May 12, 2026 | 6:30-9:30 PM
Location: The Oceanaire Seafood Room
Address: 9101 International Drive, Suite 1002, Orlando, FL 32819
msg global events during Sapphire 2026, Orlando.
May 12 & 13, starting at 7:00 AM
Join us for breakfast on Tuesday and Wednesday, May 12 and 13.
Time and location - 7:00-8.30 AM in Celebration Room 11, Hyatt, Orlando.
Drinks on us! May 12 from 6:30 PM
We are pleased to invite you to an in-person networking event on May 12.
Time and location - 6:30-9.30 PM in the Oceanaire Seafood Room, Orlando.
Agenda SAP Sapphire Orlando:
Please note that this agenda is listed in Eastern Daylight Time (EDT) and is subject to change.
msg global events during Sapphire 2026, Orlando.
1:00 PM
May 11 | PaPM ARE for Banking & Insurance
15-minute Demo & Discussion with msg global's Richard Dampf & Stephanie Hall.
Location: Show Floor msg Booth 405
3:00 PM
May 11 | FPSL Value in Action
Customer-Led Roundtable with msg global's Stephanie Hall and Jan Bornholdt.
Location: Hyatt - Celebration Room #11
msg global events during Sapphire 2026, Orlando.
7:00 AM — 8:30 AM
May 12 | Rise and shine. Join us for breakfast
Morning Breakfast with Board Members and msg global North American Team. Come, nosh & meet msg global executives while chatting solutions.
Location: Hyatt - Celebration Room #11
10:30 AM
May 12 | FSCD Executive Exchange
Real Customer Perspectives Roundtable with msg global's Stephanie Hall and Jan Bornholdt.
Location: Hyatt - Celebration Room #11
1:00 PM
May 12 | Planning with Precision: SAP Session with Conagra Brands
How Conagra leverages continuous product cost planning at a low granularity level to proactively manage cost drivers.
Speakers: Jason Ritterbush, Finance Director at Supply Chain, and Brenton Bazata, Director of IT at Demand Science and Marketing Portfolios
Location: Customer Connect Center, Table 7005
1:00 PM
May 12 | PaPM ARE for Banking & Insurance
15-minute Demo & Discussion with msg global's Richard Dampf & Stephanie Hall.
Location: Show Floor msg Booth 405
3:00 PM
May 12 | Product Cost Planning Roundtable
Join Conagra and Marty Wynne for an interactive discussion on Conagra's transformation to a integrated SAP platform that delivers near real-time, insights, automated processes, and bottom-up cost precision.
Clients: Jason Ritterbush, Finance Director, and Brenton Bazata, Director of IT at Conagra Brands
Location: Hyatt - Celebration Room #11
6:30 PM — 9:30 PM
May 12 | Drinks on us
Evening Drink Reception with Board Members and msg global North American Team
Location: The Oceanaire Seafood Room, Ray Room
msg global events during Sapphire 2026, Orlando.
7:00 AM — 8:30 AM
May 13 | Rise and shine. Join us for breakfast
Morning Breakfast with Board Members and msg global North American Team. Come, nosh & meet msg global executives while chatting solutions.
Location: Hyatt - Celebration Room #11
9:00 AM
May 13 | Technology-Enabled Transformation: Roundtable with msg global's Christoph Pflueger
A reinsurance leadership roundtable at SAP Sapphire focused on awareness and dialogue around Reinsurance-as-a-Service (RlaaS) and evolving approaches to delivering reinsurance capabilities more efficiently.
Location: Hyatt - Celebration Room #11
10:30 AM
May 13 | GTS and Pa PM for Tariff Remediation: Roundtable with KPMG's NA Tax Team of Jason O'Brien & Frances Xing, and msg global's Richard Dampf
Enhance your organization's ability to manage and analyze global trade operations with real-time insights leveraging SAP Global Trade Services (GTS) combined with SAP Profitability and Performance Management (PaPM).
Location: Hyatt - Celebration Room #11
11:00 AM
May 13 | Adding Business Value with AI: AI for PaPM Bank Loan Modeling with msg global's Richard Dampf
Learn how deploying SAP AI on top of a Pa PM Bank Loan Pricing and Costing model can supercharge Pa PM's capabilities.
Location: Hyatt - Celebration Room #11
11:30 AM
May 13 | Vale: Faster, More Confident Decisions with SAP EPM I FIM2407
Vale S.A. brings planning directly to where data resides with our EPM solution, enabling zero latency and AI. Learn how accurate cost allocations, encompassing inventory movements and multidimensional simulations across managerial and tax perspectives, boost margin insights and empower fast, trusted decision-making.
Speakers: Vale Marcelo Ciminelli, Wagner Coutinho, and msg global's Elisabeth Kinguti
Location: Theater 7
1:00 PM
May 13 | PaPM ARE for Banking & Insurance
15-minute Demo & Discussion with msg global's Richard Dampf & Stephanie Hall
Location: Show Floor msg Booth 405