Join msg global at SAP Sapphire 2026, Orlando.
We are joining SAP leaders, industry experts, and peers at SAP Sapphire & ASUG Annual Conference Orlando for the reveal of SAP’s bold new AI vision – all powered by Joule agents and assistants.
Booth 405 ( in the Northern Area of SAPPHIRE )
Visit us at SAP Sapphire 2026 on May 11-13, 2026 | Booth 405 (in the Northern Area of SAPPHIRE) for solution demos, field experience, and peer exchange.
Learn more about the key solutions we support to accelerate operations and optimize margins:
- Accounting Rules Engine (msg.ARE)
- SAP Profitability and Performance Management
- AI
- Agribusiness and Manufacturing
Who is this event for? Designed for IT leaders, enterprise decision-makers, SAP customers, and partners exploring AI, cloud ERP, and business transformation. A premier event for professionals seeking to network, see live demos, and strategize on technology implementation.
Registration for the 3-day event on the SAP Sapphire 2026 website HERE.
May 12, 2026 | 6:30-9:30 PM
Location: The Oceanaire Seafood Room
Address: 9101 International Drive, Suite 1002, Orlando, FL 32819
msg global events during Sapphire 2026, Orlando.
May 12 & 13, starting at 7:00 AM
Join us for breakfast on Tuesday and Wednesday, May 12 and 13.
Time and location - 7:00-8.30 AM in Celebration Room 11, Hyatt, Orlando.
Drinks on us! May 12 from 6:30 PM
We are pleased to invite you to an in-person networking event on May 12.
Time and location - 6:30-9.30 PM in the Oceanaire Seafood Room, Orlando.
Agenda SAP Sapphire Orlando:
Please note that this agenda is listed in Eastern Daylight Time (EDT) and is subject to change.
7:00 AM — 6:00 PM | Registration open
9:00 AM — 1:00 PM | Partner Summit*
10:00 AM — 5:00 PM | ASUG pre-conference seminars
1:00 PM — 6:00 PM | SAP solution demos, experience center, breakout sessions, meeting district, and sponsor booths
1:00 PM — 6:00 PM | Show floor open
5:00 PM — 6:00 PM | Welcome reception
7:00 AM — 5:00 PM | Registration open
7:30 AM — 5:00 PM | Show floor open
8:30 AM — 10:00 AM | Global keynote
10:00 AM — 4:00 PM | SAP solution demos, experience center, breakout sessions, meeting district, and sponsor booths
4:00 PM — 5:00 PM | SAP Runs SAP keynote
7:00 AM — 4:00 PM | Registration open
8:00 AM — 4:30 PM | Show floor open
9:00 AM — 10:00 AM | Customer keynote
10:00 AM — 3:30 PM | SAP solution demos, experience center, breakout sessions, meeting district, and sponsor booths
3:30 PM — 4:30 PM | Celebrity keynote
7:30 PM — 11:30 PM | Celebration Night at Magic Kingdom