

Greenwashing Detector
Sustainability Report Validation with AI
Zero tolerance
Sustainability is the goal, but is self-reporting a reliable metric? Create assurance and validate sustainability reporting with msg.Greenwashing Detector. Leverage the latest AI technology from SAP to identify inconsistencies by analyzing data from corporate disclosures, verified public claims, social media, and other online sources.
Identify business partners and companies that may be misrepresenting their ESG commitments.
Assess the likelihood of a company meeting its net zero goals by analyzing its historical emission data and validate whether these goals are feasible.
Enable comparisons of a company's sustainability efforts against industry standards and competitors.
Who can benefit?
Sustainability is an increasingly complex topic requiring due diligence and proactive strategies to assess third-party relationships, monitor activities, and create awareness.

Corporations
Analyze existing and potential suppliers, do a self-assessment, and reduce the risk of legal pledges and penalties.
Regulators
Reinforce regulations by detecting greenwashing and issuing fines and penalties.
Insurers
Minimize the risks by assessing their potential clients.
Financial Services
Analyze and assess investment risk portfolios and perform ESG due diligence on potential investment opportunities.
Auditors
Perform auditing processes in an efficient and accurate way.
Simple As One, Two
How does it work? Simply upload a sustainability report and net zero commitment documentation to the AI interface. The solution analyzes all the uploaded documents and provides an easy-to-evaluate report.
Common inconsistencies detected:
- Lower emissions than benchmarked companies by total, intensities, scope, and category.
- Consistent emissions decrease while competitors are struggling.
- Emissions reduction across time when production and sales keep growing and no offset projects or carbon credits bought.
- Net-zero targets are compared with the emissions tendency + Capex invested in emissions projects to see if they align with the claim's tendency.
- Unrealistic offset claims.
Key features
Want to gain a clear advantage in sustainability initiatives? The msg.Greenwashing Detector combines AI and advanced analytics to detect potential greenwashing in sustainability reporting. Evaluate historical data, extract future plan analysis, and analyze carbon offset feasibility.
- Analyze current and historical carbon emissions
- Carbon emission tendency analysis
- Net Zero path analysis
- Commitment analysis using emissions exploration
- Summary of sustainability plan by scope and categories
- Expected objectives and reductions
- Net emissions calculations by commitment year with reduction project offsets
- Evaluate missing emissions offset feasibility to reach net zero