Join msg global at SAP Sapphire 2026
We are joining SAP leaders, industry experts, and peers at SAP Sapphire Conference Madrid for the reveal of SAP’s bold new AI vision – all powered by Joule agents and assistants.
Booth 9.218 ( IFEMA Madrid )
Visit us at SAP Sapphire 2026 on May 19-21, 2026 | Booth 9.218 for solution demos, field experience, and peer exchange.
We’d love to spark inspiring discussions, walk you through solution demos, and introduce you to the key solutions we support to accelerate operations and optimize margins.
- Accounting Rules Engine supporting organizations on their road towards building a resilient accounting environment.
- SAP Profitability and Performance Management (SAP PaPM) for profitability rates and margins.
- Solutions we develop and implement for agribusiness, banking, insurance, and manufacturing to enable modern infrastructure that increases productivity.
- Discover the potential of AI in your operations and how to maximize its benefits, including SAP Profitability AI Agent.
Who is this event for? Designed for IT leaders, enterprise decision-makers, SAP customers, and partners exploring AI, cloud ERP, and business transformation. A premier event for professionals seeking to network, see live demos, and strategize on technology implementation.
Registration for the 3-day event on the SAP Sapphire 2026 website HERE.
May 19-21, 2026 | 6:30-9:00 pm
Location: IFEMA Madrid
Address: Av. del Partenón, 5, Barajas, 28042 Madrid, Spain (North Entrance)
Agenda SAP Sapphire Madrid:
Please note that this agenda is listed in Central European Summer Time (CEST) and is subject to change.
7:00 AM — 5:00 PM | Registration open
9:00 AM — 1:00 PM | Partner Summit
1:00 PM — 5:00 PM | Show floor open
1:00 PM — 5:00 PM | SAP solution demos, experience center, breakout sessions, meeting district, and sponsor booths
7:00 AM — 7:00 PM | Registration open
8:30 AM — 10:00 AM | Global keynote
10:00 AM — 5:30 PM | Show floor open
10:00 AM — 5:30 PM | SAP solution demos, experience center, breakout sessions, meeting district, and sponsor booths
4:30 PM — 5:30 PM | SAP Runs SAP keynote
5:30 PM — 6:30 PM | Networking reception
6:30 PM — 10:00 PM | Celebration night at IFEMA
8:00 AM — 1:00 PM | Registration open
9:00 AM — 10:00 AM | Customer keynote
10:00 AM — 3:00 PM | Show floor open
10:00 AM — 3:00 PM | SAP solution demos, experience center, breakout sessions, meeting district, and sponsor booths
1:00 PM — 2:00 PM | Celebrity keynote