Join msg global at SAP Sapphire 2026
We are joining SAP leaders, industry experts, and peers at SAP Sapphire & ASUG Annual Conference Madrid for the reveal of SAP’s bold new AI vision – all powered by Joule agents and assistants.
Booth 9.218 ( IFEMA Madrid )
Visit us at SAP Sapphire 2026 on May 19-21, 2026 | Booth 9.218 for solution demos, field experience, and peer exchange.
Learn more about the key solutions we support to accelerate operations and optimize margins:
- Accounting Rules Engine (msg.ARE)
- SAP Profitability and Performance Management
- AI
- Agribusiness and Manufacturing
Who is this event for? Designed for IT leaders, enterprise decision-makers, SAP customers, and partners exploring AI, cloud ERP, and business transformation. A premier event for professionals seeking to network, see live demos, and strategize on technology implementation.
Registration for the 3-day event on the SAP Sapphire 2026 website HERE.
May 19-21, 2026 | 6:30-9:00 pm
Location: IFEMA Madrid
Address: Av. del Partenón, 5, Barajas, 28042 Madrid, Spain (North Entrance)
Agenda SAP Sapphire Madrid:
Please note that this agenda is listed in Central European Summer Time (CEST) and is subject to change.
7:00 AM — 5:00 PM | Registration open
9:00 AM — 1:00 PM | Partner Summit
1:00 PM — 5:00 PM | Show floor open
1:00 PM — 5:00 PM | SAP solution demos, experience center, breakout sessions, meeting district, and sponsor booths
7:00 AM — 7:00 PM | Registration open
8:30 AM — 10:00 AM | Global keynote
10:00 AM — 5:30 PM | Show floor open
10:00 AM — 5:30 PM | SAP solution demos, experience center, breakout sessions, meeting district, and sponsor booths
4:30 PM — 5:30 PM | SAP Runs SAP keynote
5:30 PM — 6:30 PM | Networking reception
6:30 PM — 10:00 PM | Celebration night at IFEMA
8:00 AM — 1:00 PM | Registration open
9:00 AM — 10:00 AM | Customer keynote
10:00 AM — 3:00 PM | Show floor open
10:00 AM — 3:00 PM | SAP solution demos, experience center, breakout sessions, meeting district, and sponsor booths
1:00 PM — 2:00 PM | Celebrity keynote