What does the future of digital protein processing look like? How can companies prepare for it?
The protein processing industry is facing unprecedented challenges, including margin pressure, volatile input costs, supply chain disruptions, sustainability requirements, and increasing demands for traceability.
To remain competitive, organizations need greater visibility, operational agility, and end-to-end control across their value chain.
Join industry experts from msg as they explore how digital transformation can help protein processors improve profitability, optimize yields, strengthen traceability, and streamline operations.
Discover how SAP Meat & Fish Management, fully integrated with SAP S/4HANA, enables organizations to connect planning, procurement, production, quality management, logistics, and finance within a single platform.
GAIN INSIGHTS INTO
- Key challenges shaping today's protein processing industry.
- How integrated planning and execution can improve operational performance and profitability.
- Business value of end-to-end traceability and transparency from farm to fork.
- Best practices for managing livestock operations, processing, packaging, origin control, and costing.
- Real-world customer success stories and measurable business outcomes.
- Emerging trends and innovations, including AI-powered capabilities and the future roadmap for digital protein processing.
WEBINAR DESIGNED FOR decision-makers and business leaders within protein processing organizations, including:
- Chief Financial Officers (CFOs)
- Chief Operating Officers (COOs)
- Operations and Production Managers
- Supply Chain Leaders
- CIOs and IT Directors
- Quality and Compliance Managers
- Procurement Leaders
WEBINAR REGISTRATION
From Farm to Fork. From Plan to Profit.
Date: November 3, 2026
Time: 15:30 - 16:30 CET
Location: Online
Learn how to connect planning, execution, costing, and traceability across your entire protein value chain and discover how digital innovation can help transform operational performance into sustainable profitability.
Speakers
Marius Oestreich
Global Solution Manager
SAP
Marius Oestreich is a Global Solution Manager at SAP Industries. He focuses on the agricultural business, especially the meat and dairy industries. He has more than 15 years of experience in solution management for industry-specific software applications and engages closely with customers worldwide.
Stephan Kronbichler,
Managing Director
msg food solutions
Stephan Kronbichler is the Managing Director of msg food solutions, a leading provider of SAP-based software solutions for the global food industry. With more than 15 years of experience in food and manufacturing technology, Stephan has worked with over 200 protein companies worldwide, helping them drive digital transformation, operational excellence, and end-to-end supply chain transparency. He is passionate about combining deep industry expertise with innovation to deliver measurable business value for food processors across the globe.
Mansour Diop
Principal Consultant
msg global solutions
Mansour Diop is a Principal Consultant at msg global solutions USA, specializing in SAP Meat & Fish for the protein and agri-food industry. In this session, Mansour covers the end-to-end processing flow within SAP M&F, from Livestock Procurement and Slaughtering through Disassembly (Push & Pull), with a focus on how accurate costing drives profitability. Drawing on 14+ years of SAP implementation experience including multiple protein go-lives, he will share practical insights on what a successful digital transformation looks like on the ground.
Agenda | From Farm to Fork. From Plan to Profit.
TIME
TOPIC DESCRIPTION
SPEAKERS
15:30 - 15:35
Welcome & Introduction
SPEAKERS | Stephan Kronbichler, Managing Director, msg food solutions. Marius Oestreich, Global Solution Manager, SAP
15:35 - 15:45
Protein Industry Challenges: Why Transformation Matters
SPEAKER | Marius Oestreich, Global Solution Manager, SAP
This session opens with an introduction to the protein industry's most pressing challenges: margin pressure, volatile input costs, supply chain disruption, and rising demands for sustainability and traceability.
15:45 - 16:00
From Farm to Fork. From Planning to Profit.
SPEAKER | Mansour Diop, Principal Consultant, Agribusiness and Manufacturing, msg global
Overview of SAP Meat & Fish Management - End-to-end protein industry platform, SAP S/4HANA integration.
16:00 - 16:20
Customer Success Story
SPEAKER | TBD
Protein companies that connect planning, execution, and traceability gain the visibility and agility needed to protect margins and meet evolving market demands.
16:20 - 16:25
Executive Perspective: The Future of Digital Protein Processing
SPEAKER | Stephan Kronbichler, Managing Director, msg food solutions
VisionAI - meat recognition and SAP roadmap for the protein industry.
16:25 - 16:30
Closing Remarks & Call to Action
SPEAKERS | Marius Oestreich, Global Solution Manager, SAP. Stephan Kronbichler, Managing Director, msg food solutions
This roadmap reflects a commitment to continuous innovation, ensuring customers remain equipped to meet future industry demands.